The CEO SleepOut™ Brand was born out of a global need to reinvent the way we look at philanthropy. It asks business leaders to commit to looking beyond profits towards purpose, to create positive social change.
A catalyst for this change is The CEO SleepOut™event, which sees business leaders Rise to the Challenge and spend the night on The Nelson Mandela Bridge on 28 July 2016.
They’ll sleep on the streets, for one winter’s night, with a colleague, student and matric learner with exceptional leadership qualities. They are our our #4Leaders 4Change, who will raise funds and empathy for the homeless.
This year’s event focuses on the crucial role education plays in eradiating homelessness. That’s the important area where all raised funds will be allocated, to our Beneficiary Partners; ASHA Trust, Columba Leadership and The Steve Biko Foundation.
Supporter events will also take place around the country under our satellite brands. The Sympathy SleepOut™will see employees and staff SleepOut™ at their office park, The Student SleepOut™ will see students SleepOut™ on campus and The School SleepOut™ will see learners and teachers SleepOut™ on school grounds, in solidarity, hand-in-hand with the current and future business leaders on the Bridge. These are part of the national call to action that says #SouthAfricaMustRise